NWLC designed, and Morning Consult administered, a survey conducted October 17 – October 20th, 2024 about the public’s support for six progressive tax policies, four of which were retested after respondents were provided additional information about the policies. 

Key takeaways from the polling: 

  • When asked about various tax reforms that would ensure that the wealthiest pay their fair share, a notable share of respondents said that they have no opinion. However, when provided a simple paragraph with more information on these reforms, support for these progressive tax policies grew – showing the effectiveness of an information campaign.
  • What’s more, a majority of respondents support raising taxes on the wealthiest, including increasing the corporate tax rate and taxing income from wealth more like income from work. A strong majority also support expanding the Child Tax Credit for families.
  • Additionally, respondents support reforming 2017 tax policies that widened wealth inequity and ballooned the federal debt, including:
    • Ensuring more wealthy estates are subject to the estate tax, and
    • Eliminating a loophole that allows a taxpayer to exclude up to 20% of certain business income from federal income tax – meaning that these taxpayers, who are overwhelmingly wealthy, pay a lower tax rate than other taxpayers in their income bracket.