NWLC partnered with YouGov to commission this survey via online panel. The survey reached 2,000 respondents nationally who said they voted in the 2024 general election, as well as oversamples of 212 Black women voters, 166 Latina voters, 150 Asian American, Native Hawaiian, and Pacific Islander women voters, 185 LGBTQ+ voters, 342 Michigan voters, and 343 Wisconsin voters. For analysis purposes, respondents from the base sample who qualified were analyzed with oversamples. The survey was conducted November 5 to November 8, 2024. The data has been weighted to approximate a target sample of registered voters who had voted based on gender by age, educational attainment, race, presidential vote, party ID, and region. The margin of error (MOE) for the sample is +/-2.2 % and larger for subgroups. For more details on sampling procedures and margin of error for this survey, visit https://today.yougov.com/about/panel-methodology

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