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Abortion Values Messaging Guides

SPEAKING YOUR VALUES, BUILDING CONNECTIONS | Abortion Values Messaging Guide

Over the past decades, anti-abortion policymakers have worked to erode access to abortion care, making it more difficult, if not impossible, for people to get an abortion, especially in certain parts of the country. While constituents want their elected officials to acknowledge these attacks, they need more. To make progress in this fight, it is essential to affirm our positive vision and values related to the abortion. The tested messages here are meant to be guideposts rather than “talking points.”  These guideposts provide a durable roadmap to strengthen your own authentic values and voice — and ultimately, your impact.

REDUCING PUSHBACK, AVOIDING STIGMA | Helpful Approaches and Dos+Donts

Commonly used phrases and language can seem helpful, but over time contribute to problematic narratives and societal understandings that undercut protections for abortion. These helpful examples can guide you through some of the most common language shifts.

VALUES PRIMER

This brief one-pager provides a helpful snapshot of the values core to this messaging, and to connecting with the lived experiences of constituents.