Abortion Values Messaging Guide
In the face of stigmatizing narratives and attacks, it is essential to affirm our positive vision and values about abortion. We need to let people know what we are for, rather than simply what we are against, in order to make progress. We can do this by rooting our message on abortion in positive, shared values. State lawmakers and advocates can use values-based messaging on abortion to connect with their constituents, shift the narrative, and strengthen support for abortion access in their communities.