Director of Public Relations

The Position

The National Women’s Law Center seeks an experienced PR, press, and brand strategist to elevate the organization’s visibility, secure media and influencer partnerships, and provide additional press support when needed.  

The Organization

The National Women’s Law Center fights for gender justice—in the courts, in public policy, and in our society—working across the issues that are central to the lives of women and girls. 

We use the law in all its forms to change culture and drive solutions to the gender inequity that shapes our society and to break down the barriers that harm all of us—especially women of color, LGBTQ+ people, and low-income women and families. 

For 50 years, we have been on the leading edge of every major legal and policy victory for women. Find out more at NWLC.org. 

Responsibilities

Organizational Visibility and Affiliations, Thought Leadership 

  • Lead influencer marketing/talent engagement to amplify key milestones over the course of the year. 
  • Identify major conferences, awards and key visibility opportunities that allow key NWLC leaders to reach new audiences, tap into national and global conversations, and facilitate dialogues about critical gender and racial justice issues. 
  • Work closely with VP, Marketing & Communications, and other leaders across the team to set annual brand strategy and quarterly measures of success. 

Press and Communications Expertise 

  • Oversee media for brand and influencer-related activations. 
  • Work with partners in the Campaigns group, strategize and integrate influencer-focused earned media tactics into cultural shift and narrative change campaigns. 
  • Develop public relations strategies for current and existing products, launches, and promotions. 
  • Write and edit media materials, including press releases, op-eds, letters to the editor, editorial board memos, and email pitches to journalists, as relevant and needed for brand and influencer portfolio work. 
  • Train organization staff as needed for interviews across print, broadcast, and radio. 
  • Work with content team to produce relevant, compelling social media updates related to influencer and thought leadership work. 
  • Work with Senior Manager of events to organize promotional events, press conferences, exhibitions, etc. as needed. 
  • Rotate with team to be on call in rapid response moments and provide coverage for out of office staff. 

Qualifications

A candidate must possess:  

  • Minimum of 7 years of experience in journalism, public relations, and communications, especially at a non-profit organization, public relations agency, or political campaign. 
  • Experience working with entertainment and media partners, and individual talent. 
  • Strong media relations, issues management, and crisis communications skills, as well as a knowledge base in digital communications, website, and social media. 
  • Excellent written and verbal skills, and demonstrated success drafting and placing statements, press releases, and op-eds 
  • Demonstrated commitment to building or deepening understanding of racial equity, including but not limited to core terms and concepts especially those related to media and systemic bias.  
  • Ability to act quickly and effectively under pressure, and experience making prudent decisions and taking appropriate action in uncharted situations. 
  • Ability to work well with competing priorities and manage projects involving multiple people from across the department and organization. 
  • Sense of humor and keen ability to tie in pop and political cultural moments with legal and policy work. 
  • Attention to detail and accuracy. 

Additional preferred skills and knowledge:  

  • Knowledge of gender justice issues on which the National Women’s Law Center works. 
  • Experience working with Cision, Meltwater, or another media management system 
  • Experience working across and connecting long-form and short-form editorial  

Key Relationships

The Director of Public Relations reports to the Vice President of Marketing & Communications and works closely with members of the full Marketing and Communications team. 

Compensation & Benefits 

A minimum salary of $122,255.00 will be provided to the successful candidate who has at least 7 years of experience directly relevant to this role, consistent with the National Women’s Law Center’s compensation framework.  

The Center offers a comprehensive benefits package, and four weeks of annual vacation.  

NWLC is a non-profit organization whose headquarters and staff are based in Washington, D.C. However, due to the COVID-19 public health emergency, most NWLC staff are temporarily teleworking with the option to work from our office, which is located in historic Dupont Circle (moving to Franklin Square in early 2023). We continue to monitor public health guidance and keep safety, science, and flexibility top of mind as we evaluate what reopening looks like for our team. 

How to Apply

To apply, please forward a resume and a cover letter outlining how your professional background is a good fit for this position. Resumes should include exact start and end dates (month and year) of employment. Please send application materials via email to: [insert email address] [email protected] and include the position title in the subject line. Applications accepted until position is filled. 

The National Women’s Law Center is an Equal Opportunity/Affirmative Action employer and values a diverse workforce. We strongly encourage and seek applications from people with disabilities; people of all gender identities and sexual orientations; people of color; and veterans. 

Reasonable Accommodations 

If you require reasonable accommodations during any part of the hiring process, please email [email protected].